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Why a Coach for Guerrilla Marketing?
Over a million people have benefited from Jay Conrad
Levinson's Guerrilla Marketing books. These books, published
in 37 languages, have so influenced marketing that they are
required reading in many MBA programs worldwide. However
reading is often not enough to bridge the gap between thought
and action. Now your business has access to these revolutionary
marketing strategies combined with the expertise of a
professional marketing coach.
A Coach is your navigator, your sounding board, a
catalyst for
your success. Learning to apply Guerrilla Marketing to your
business is like learning to play a sport. You might be able to
learn it from a book, but most likely you can benefit by feedback
from a coach. If you are swinging the bat perfectly every
time,
you may not need a coach. However, Tiger Woods has a
coach.
Pete Sampras has a coach. Bob Nardelli, CEO of Home Depot
says that, ''I absolutely believe that people, unless coached,
never reach their maximum potential.''
Our Mission
To
provide our clients the very best low-cost, high impact
marketing strategies and tactics based on over 28 best-selling
Guerrilla Marketing books. Our coaches are trained to bring a
high level of focus, accountability and marketing knowledge to
our coaching partnerships. Together we build dynamic and
empowering relationships that yield results.
Our Vision
To measurably improve the success rate of small to mid-sized
businesses through
Guerrilla Marketing philosophy and strategy.
Our Commitment to You
We will provide you with the very best low-cost, high impact
marketing strategies
and tactics available.
We will provide you with specially trained professional
coaches to bring focus,
accountability and marketing knowledge
to your business.
We will provide you with proven methods to increase your profits.
We will provide you with the necessary PDF files, worksheets
and Real Audio
presentations to supplement your marketing attack.
We will provide you with a structure and tracking to guide
and measure your weekly steps.
We will provide you with proprietary materials to help you
apply Guerrilla Marketing strategies to your business.
The Amazing Growth of Coaching - Jay Conrad Levinson
Every world champion has
had a coach. Here's why the coaching
industry growing so fast and how it can make you a champion, too.
I make a presentation and
watch as the audience takes careful notes,
nods in agreement with what I say, then rises to its feet with
applause.
But deep in my heart, I know that only 5 percent of the people
in the
audience will actually take action based upon what they have learned.
These are bright people,
motivated people, but the vast majority of them
are just too busy or too overwhelmed by day-to-day business matters
to
implement the changes they know they must make. They have everything
it takes to succeed except for one thing: follow-up.
It's that lack of follow-up
that has led to the explosive growth of the
coaching industry. And "explosive" might be an understatement.
Fortune magazine agrees: "The hottest thing in management today
is
the executive coach."
Newsweek magazine chimes in with their take on coaching: "They're
part
therapist, part consultant--and they sure know how to succeed
in business."
The Harvard Business Review tells us, "The goal of coaching
is the goal of
good management: to make the most of an organization's valuable
resources."
And The New York Times expands on this by saying, "...other
companies offer
coaching as a prerequisite...in the understanding that everyone
has blind
spots and can benefit from a detached observer."
Industry Week obviously
goes along: "The benefits of coaching appear to win
over even the most cynical clients within just a few weeks." Executive
Female
is even more specific: "Coaching is having a dedicated mentor;
it's getting
knowledgeable support and encouragement and a new way of looking
at things
when you need it."
Imagine closing the door
to your office for 30 minutes and having your own
private success coach right there. Or perhaps the perfect time
is on your
cellular phone during that tedious commute to and from work. In
fact you can
call from any state in the country.
It is clear that these days
business coaching has been booming. It succeeds
because it works. Consider this quote from D.A. Benton in "Secrets
of A CEO
Coach":
"If high achievers like
Tiger Woods and Donald Trump have one for their jobs,
why shouldn't you have one for yours? ...In today's competitive
business market,
having a personal coach is not a luxury, but a necessity."
To put my time and money
where my mouth is, we are now offering coaching
through Guerrilla Marketing. Your guerrilla
marketing coach will help you create
better, more effective goals and then support you to reach those
goals in a timely
manner. He will encourage and help you to stay on track by helping
you understand
roadblocks to change and creating a solid support structure for
you to stay motivated
and proactive.
He will help you maintain
a sharp focus, by focusing upon your goals and helping
you overcome your problems. He will provide you with research-based tools
including strategic exercises based on years of work with thousands of clients.
His goals are the results you want. And he will help you achieve
them with
one-on-one coaching.
The line at the bottom has "follow-up" written
all over it. We have learned that
guerrillas need follow-up and now we are offering it. Success at
marketing means
you; you're part of a process and not merely engaging in an event.
Have you ever
attended an excellent training program, perhaps a full day or weekend
seminar?
The speaker is great, the information is valuable and you take
eight pads full of
notes. You come back to your business and you're lucky if you implement
even
one idea.
Why?
Consider this analogy from
the world of sports. Let's say you decide you want to
become a tennis player. You take a tennis lesson. No matter how
great that tennis
lesson is, you do not become an overnight tennis champion. It takes
a process to
create a tennis champion, and it takes a process to create a profitable
company.
Coaching is a process training experience designed to have a dramatic
impact on
your business.
The entire design of a coaching
program is to get you to take action and then to
stay with you to assure the proper follow-up. If a coach is nothing
else, he's a
master of implementation, and if he's a winning coach, he'll impart
that mastery
to you.
When I write a book, I know
it has only two parts: starting it and completing it.
When you opened your business, you had the same two parts. Coaching
exists to
help you with that second part. Coaching exists to provide the
objectivity and extra
energy that champions possess. If you're interested in learning
more, just check out
the explosive growth of the coaching industry as a whole, and if
you're interested in
participating, now you can do it as a guerrilla and gear up to
be a champion yourself.
- Find the most profit-producing
marketing weapons for your business.
- Develop a 7 Step laser-focused
marketing plan to guide your attack
- Double your impact
with key fusion marketing partners
- Refine your marketing
message to attract new customers.
- Build on your strengths
and increase your impact and effectiveness.
- Stay accountable to
your mission, values and action commitments.