Personality Characteristics of a Guerrilla

     Jay Conrad Levinson defines 12 Personality Traits of Successful Guerrillas. You don't have to be born with them, but you sure better develop them if you want to succeed as a Guerrilla. The good news is that the process of Guerrilla Marketing itself not only requires but actually helps you develop these traits.

Patience Imagination Sensitivity Ego Strength Aggressiveness Constant Learning People Person Energy Embraces Change Maintain Focus Takes Action

Lectures and Workshops

(Topics can also be customized to your company or business group needs)

Gaining Mindshare with Guerrilla Marketing

How to stand out in an attention-deficit economy

by William Reed, Guerrilla Marketing Master Trainer for Japan & Asia

Traditional advertising, marketing, and sales methods are not as effective as they used to be. It costs more, and the results are increasingly ineffective. This is largely due to the clutter factor, as multiple media and messages divide our attention. There is a solution to clear the clutter of marketing messages, by gaining mindshare and standing out from the crowd in a memorable way.

Guerrilla Marketing provides templates and easy to follow steps that enable you to capture mindshare in a busy world. Particularly suited to small business and entrepreneurs, these techniques are also being applied by large corporations to increase the effectiveness of their marketing. This interactive presentation by a Guerrilla Marketing Master Trainer, bestselling author, and Japan expert, will shift your thinking and empower your marketing from the ground up.

Topics which will be covered include:
● Your real competitor is the attention-deficit economy
● Why conventional methods have rapidly diminishing returns
● Guerrilla Marketing offers a low-cost solution marketing solution
● 7 steps to a marketing strategy that can capture and keep mindshare
● Working with Guerrilla templates that keep you on track
● 16 Guerrilla Marketing competencies in your GMIQ
● Turning your company into a marketing dojo
● Winning through a superior strategy

Click here to watch a short preview trailer about this seminar

Awaken Your Guerrilla Marketing Genius

How customize creative marketing ideas for your company or industry

by William Reed, Guerrilla Marketing Master Trainer for Japan & Asia

There is more marketing information available today than ever before. Marketing gurus in every field offer advice on surefire proven methods, which they can support with testimonials and other evidence of success. The problem is that no one solution fits all, and the market conditions change so rapidly that it traditional methods are increasingly unreliable. Before you outsource your marketing to agencies or consultants, there is a great deal that you can do to set your marketing on the right track. Armed with the right tools and concepts, you can create a marketing strategy that fits you, your company, and your customers. This workshop combines practical concepts with hands-on exercises, enhanced with insider tips from a Guerrilla Marketing Master Trainer, Japan expert, and bestselling author on creativity.

Topics which will be covered include:
● How whole-brain thinking can give you 360-degrees of awareness
● Finding the right Guerrilla Strategy for your company and industry
● Lotus Blossom MANDALA Method for unleashing your marketing genius
● Secrets from Japanese culture for quality customer service
● What you need to know before you outsource your advertising or website
● Why you need a Core Story and believable body language for credibility
● Customer education as the ultimate solution to brand loyalty
● Presenting yourself to make a lasting and positive impression
● Wealth Dynamics Profile Test (option) to understand yourself and team
● Participants will create a customized marketing plan, understand their own
   marketing profile, and develop their Unique Selling Proposition (USP).

 

Lessons from the Martial Arts for Business

Practical concepts for personal and professional mastery

AGILI comes from the world Agility, the ability to move easily and quickly
with both mental and physical awareness. In the Martial Arts, it is the ability to perform freely under pressure, to improvise from a calm center. In business it is the ability to overcome obstacles and to make things happen. In your personal life it is the ability to remain positive and resourceful in your relationships. Agility may be the most important quality you can cultivate to achieve success and balance in your personal and professional life.

William Reed is a bestselling author and speaker, with a dual career in business and the martial arts spanning over 3 decades in Japan. He has consolidated this experience into powerful shortcuts which lead to mastery of self, situations, and skills for success. He gives access to ideas, tools, and resources for empowerment, helping you help yourself succeed against the odds. There are three fundamental abilities you need to navigate the rough
waters!

ENERGY
Our physical presence and performance has an enormous impact on our success. Yet many people operate at a fraction of their potential because they cannot relax under pressure, cannot free themselves to perform without tension, or speak to others without the interference of anxiety. Energy magnifies your effectiveness.

AWARENESS
Your ultimate success depends on what you make of what you are given. Awareness, imagination, and innovation are the keys to transforming your life and your business. Awareness enables you to maximize your creative potential.

FOOTWORK
Successful people have mastered the patterns of successful behavior. You can shorten your learning curve by learning these patterns, and applying them to a successful outcome. Footwork enables you to leverage your success into personal achievement.

William Reed has a 7th-degree black belt in Aikido, has written and taught internationally on the subject of Aikido in business, and has just written a new book in Japanese on Agility and lessons from the martial arts for business. He is a 35-year veteran of the Japanese language and culture, and will present in an interactive session a way to experience some of these
lessons. Visual and physical demonstrations, use of multimedia, insider stories, and humor will bring this experience to life for all participants.

 

Reed Research
Tamura Bldg. 6F 4-23-17,
Higashi Ikebukuro,
Toshima-ku,Tokyo 170-0013
JAPAN

TEL:
+81 (0)3 5953-8816 FAX:
+81 (0)3 5953-8862